Thursday Stir

By Kyle O'Brien 

-If the chicken sandwich wars weren’t enough, now we have chicken sandwich legal issues, thanks to Philippines-based fast food chain Jollibee. A new campaign for the chain’s chicken sandwich features a Saul Goodman-style lawyer, Chris P. Poultry (who can be reached at for those who want a free sandwich) who rails against dry, tasteless chicken sandwiches and offers compensation of a Jollibee sandwich.

The campaign, “Justice is Best Served Crispy,” was created by David&Goliath.

-Nike’s message of athletic unity, “You Can’t Stop Us,” by Wieden+Kennedy Portland, launched during one of the most divisive summers in American history, has won the Emmy for outstanding commercial.

-Adweek looked at the Texas abortion bill and explored how brands and agencies can use the restrictive law as a call to action.

-On our latest podcast, we’re discussing the winner of Adweek’s 2021 Brand Save award, The Trevor Project.

-In the latest installment of Open Plan, Andrew Bailey, CEO North America at WPP agency The&Partnership talks about the importance of the energy of the office, manageable work hours and finding a balance between office and remote work.

Claudia Romo Edelman, the founder of We Are All Human, urges people to listen to Hispanic voices, especially as Hispanic Heritage Month is celebrated.

-The Lego Group and Queer Eye announced a forthcoming Lego set to salute the Netflix’s hit revival.

-Stagwell agencies ForwardPMX and Media Assembly are merging to become Assembly. James Townsend will be global CEO and Valerie Davis will assume the position of president, North America. The newly combined agency will be home to 1,500 employees in over 20 countries and 30 locations across the globe, working with brands including Nike, Adobe, Ralph Lauren, Con Edison and Red Robin. Assembly will be part of the Stagwell Media Network, which manages nearly $5 billion in media across seven agencies.

-The partners and presidents of agency Known were at Kennedy Space Center to watch the launch of Inspiration4, the SpaceX craft that launched civilians into space Wednesday night. The agency is also a producer on the Netflix show chronicling the launch. Adweek talked with the agency about the project and will feature that before the final episode airs. Watch the launch below.