Texas Abortion Ban Is a Call to Action for Brands and Agencies

Activists warn against self-serving PR stunts in the latest attack on reproductive rights


Following the passage of Texas SB 8, which prohibits abortion about six weeks into pregnancy and incentivizes citizens to report pregnancy terminations with a finder’s fee, online abortion clinic Hey Jane approached Dame CEO Alexandra Fine to produce a full-page ad in The New York Times defending reproductive rights.

Dame, which crafted an ad supporting the same cause in 2019 when the Trump administration supported anti-abortion legislation, built a coalition of healthcare brands to develop a message of solidarity for the lawyers, physicians and activists who are fighting against the Texas legislation.

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