-Vroom has been bringing humor to the car sales and buying process since it aired a Super Bowl ad earlier this year, and the latest ad from Anomaly highlights the hassles of private car sales. “Needless Negotiations” shows a woman dealing with a sleazy shyster trying to buy a woman’s car by offering barter options like a pinky ring and some frozen lobster tails.
Vroom shows that people can sell and buy their vehicles from the safety of their homes, in a time that automotive ecommerce is more crucial and popular than ever. The campaign, which features three other Vroom spots, will run during the NFL opening weekend.
-Adweek spoke to DEI leaders tasked with improving industry representation who shared, in their own words, their plans as they attempt to meet goals and drive progress.
-In the latest Open Plan Q&A, Rebecca Bezzina, svp and MD at the U.K. arm of R/GA, discusses her experiences of running the agency during the last 18 months and achieving its best year of new business.
-One of the stars of a new long-form ad for a brand called Chirp is a troll, but not the modern kind that writes hateful posts and purposely stirs up trouble.
-Blue’s Clues taught us many lessons since it premiered 25 years ago but, earlier this week, original star Steve taught marketers everywhere a lesson in empathy.
-Building on the Moldy Whopper foundation of real ingredients, Burger King is going a step further in its efforts to position itself as a sustainable quick service restaurant by banning 120 “nonessential, artificial ingredients” from its menu.
-AMC Theatres has launched a $25 million marketing campaign starring Nicole Kidman and claiming superiority over home entertainment options and streaming services by saying, “We make movies better.”
-Employers are looking to book in-person corporate retreats again to bump up camaraderie, but there’s a difference in how they approach them, reports Digiday.