The Future of Agencies

Hybrid Working Shouldn't Include Mandated Office Attendance, Says R/GA UK Managing Director

Rebecca Bezzina discusses her view of future work models

'Hybrid working Should Include any Level of Mandated Office Attendance' says R/GA U.K. Exec on Work Plans — 'We need to create better ways for people to work when they are at their best, Rebecca Bezzina, svp, managing director of R/GA London, told Adweek.R/GA

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Early in the Covid-19 lockdowns, questions of “returning to the office” typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world.

For many organizations, it’s no longer about a “return to normalcy.” It’s about defining a new normal—and finding the sometimes elusive balance between productivity and your team’s emotional well-being.

That’s