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The advertising agency world has strived—to some extent—to develop its image by improving the makeup of its teams, which often looks like introducing a chief diversity officer role. These individuals are each charged with driving change within their businesses away from the pale, male and stale view that remains around many industry leaders.
Some have claimed the role is part of a box-ticking exercise to improve these agencies’ images while others praise the companies that have introduced the role for making moves to ensure change.