Thursday Stir

By Kyle O'Brien 

-Have you ever wanted your coffee to taste like a child’s breakfast cereal? Creamer brand International Delights is counting on it with its Fruity Pebbles-flavored creamer. In an ad from creative agency Lightning Orchard, a woman pours in a generous amount of the sweet elixir to her java and magically transforms into a Wilma Flintstone-like character. The brand has also enlisted Bob the Drag Queen to help “inspire fans’ authentic self-expression,” according to a statement.

-Ogilvy has created a cross-industry diversity lab called The Force, which brings together leaders from various industries to put DEI efforts at the center of business strategies, even beyond advertising.

-Droga5 New York has promoted Harry Román-Torres to chief brand strategy officer from his previous role as head of strategy at the Accenture agency.

-Dentsu is merging its Manchester creative agency BJL with DentsuMB U.K., bringing together more than 120 employees to create a business that will be led by chief executive Gareth Collins.

-It’s earnings time, and Adweek covered a few key Q1 earnings reports, including IPG, WPP, Facebook and Alphabet.

-The Moldy Whopper won big at the Clio Awards, as did Beats by Dre, Mastercard, David Miami and Translation.

-The NFL draft starts today, and potential first round picks are already cashing in, including Heisman Trophy winner DeVonta Smith, who signed with Dick’s Sporting Goods to endorse its new line of men’s apparel, according to Bloomberg. In addition, the Marketing Arm notes other players have high commercial appeal, including Smith, Trevor Lawrence, Zach Wilson, Justin Fields, and Ja’Marr Chase.

-Digiday explores why 7-Eleven has returned to TV advertising after being off air for five years.

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