WPP Shows 'Strong Start' to Year as Mark Read Talks Choreograph Data Proposition

Advertising giant sees a recovery from a year-long pandemic, though its pace remains uncertain

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WPP’s like-for-like organic growth rose 3.1% year-on-year to $3.24 billion in the first quarter, while like-for-like revenue jumped 6.3% to $4.02 billion as the company began its recovery from the effects of the year-long Covid-19 pandemic.

After a 6.5% drop in organic revenue during the fourth quarter of last year, the holding company that owns Ogilvy, GroupM, VMLY&R and Wunderman Thomson is off to a “strong start” to the year on the strength of eCommerce, digital media and technology, said WPP Chief Executive Mark Read.




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