Thursday Stir

By Kyle O'Brien 

-It would be easy to pull a prank for April Fools’ Day, but there’s plenty of tomfoolery going on that will be covered by Adweek. Instead, let’s let the magic of baseball lead the way.

To celebrate the start of the Major League Baseball season, a spot from Elite Media, “Little League Daydream,” shows the dreams of a young Little Leaguer as he steps up to the plate. The ad, for American Family’s auto insurance, features Milwaukee Brewers outfielder and former National League MVP Christian Yelich. The young boy, Danny, pictures himself playing the most important game ever, as he becomes Yelich and slams a winning home run—all this while being driven to the game by his biggest fan, his dad.


-Speaking of those April Fools’ pranks, we’ve compiled some of the stunts and spoofs brands are trying out after last year rendered fooling inappropriate. Look for skincare by Velveeta, peanut butter beauty masks from Jif and Ipsy, and poop-scented candles among the jokers this year.

-GroupM has dedicated a new leadership role to global commerce, naming Andrew Ruegger to global president, GroupM Commerce.

-A year after leaving Detroit agency Doner, Marcus Collins has returned to the agency world as the head of planning for Wieden+Kennedy New York.

-Iris has named Claire Humphris as its London CEO, promoted from global CMO following the imminent departure of Chris Marlow.

-Tequila-flavored beer brand Desperados says it plans to continue with virtual and hybrid events and initiatives.

Helen Cho, founder of Playa, a certified minority and woman-owned advertising agency in L.A., recounts her struggles and triumphs with diversity in the marketing industry.

-Billboard reports that Peloton has partnered with Verzuz to bring the music battle series to Peloton’s exercise classes on bike, treadmill and app.