GroupM Invests Further in DTC, Naming First Global Commerce Lead

Andrew Ruegger was promoted to the role

Andrew Ruegger spent the past two years leading GroupM's U.S. commerce offering.
Andrew Ruegger spent the past two years leading GroupM's U.S. commerce offering. GroupM

WPP media agency network GroupM invested in developing its DTC and ecommerce capabilities last year as consumers migrated en masse to ecommerce during the pandemic. Now, GroupM is further leaning into such capabilities by dedicating a new leadership role to global commerce.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}