WPP media agency network GroupM invested in developing its DTC and ecommerce capabilities last year as consumers migrated en masse to ecommerce during the pandemic. Now, GroupM is further leaning into such capabilities by dedicating a new leadership role to global commerce.
Maintaining growth is challenging. Gain the industry-wide recognition your team deserves by submitting to the 2021 Adweek Fastest Growing awards. Deadline extended through 7/23. View details and start your submission.