-If you’re looking for a version of Hot Ones, but instead of eating wings, it’s using various cannabis products, do we have something for you. The Dab Roast is a “new celebrity show that pits the guest against a grueling gauntlet of cannabis concentrates while they answer questions.”
First guest? NBA legend Shawn Kemp, chopping (and smoking) it up with fellow Pacific Northwesterner, rapper Chris Crayzie.
“At The Dab Roast we take the classic interview style to new highs—literally,” said showrunner Scott Mckinley. “By speaking candidly with famous figures and celebrities we want to get rid of the negative stigma around cannabis and show people another side of it.”
It’s a 29-minute investment of your time (with lots of coughing), and we’ll let you be the judge. But we’re partial to Seattle Marijuana Company’s Huckleberry Kush.
–Heineken expanded its relationships with Publicis Groupe and Dentsu, launching a new Le Pub creative agency model with the former and consolidating the majority of global media buying and planning with the latter. Canvas Worldwide will remain media agency buying and planning agency for Heineken USA, while Publicis Groupe will handle media for the brand in France.
-Adweek editors examine how a Biden or Trump win could impact marketing, media and ad tech.
-MullenLowe L.A. senior copywriter Gloria Concepcion discusses accents and discrimination in the ad industry.
-Looks like Mark Penn tried to sell Stagwell Group. No takers, unfortunately.
-A guide to how to do in-housing right.