-In new creative work from Mischief for Simply Spiked Limeade, actor and comedian Ron Funches are out to celebrate basketball’s juiciest moments. “The Ultimate Lime-O Experience” finds the funny guy in a limo, or “lime-o” throwing lime puns around as he drinks Simply Spiked Limeade. The brand is also searching for one lucky fan to bring to a basketball championship game in early June. They’ll ride to the game in the Simply Spiked Lime-O, a private lime-green limo that’ll help own the limelight. Fans can enter at drinksimplyspiked.com/limeos now through May 1.
-4/20 is nearly upon us and ADWEEK explores how brands and cannabis companies are maximizing their joint efforts for the day.
-When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers.
-Despite best intentions, it’s been difficult to scale purpose-led programmatic media investments, writes Dave Rosner, CMO of Audigent.
-In the latest Young Influentials podcast, the host sits down with BMF co-partner Brian Feit as he shares his experience in the industry.
-AI is the biggest buzz term in the industry, and ADWEEK looked at 12 hot startups that brands are working with today.
-Flonase has partnered with Bridgerton to show that even beautiful people get allergies.