Thursday Stir

By Kyle O'Brien 

-The latest work from Callen and Buff City Soap is a continuation of their “Smells so good you’ll want to eat it. Don’t.” campaign. In preparation for National Laundry Day on April 15, the latest spot features the handmade soap retailer’s Coconut-scented Laundry Soap Plus, which smells like a delicious homemade coconut cream pie. In it, a woman decides that downing a few scoopfuls is a good idea. It isn’t.

-Comedian and actress Kristin Wiig has reprised her famous Saturday Night Live character, Target Lady, in Target’s national ad campaign for its new membership program.


-Heinz is providing its own ketchup stations in select Chicago locations via its “Smack for Heinz” campaign, created by agency Rethink and supported by The Kitchen, Zeno Group and Carat.

-Spotify’s latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time.

-In a new campaign from VML, the ingredients of some of life’s best moments are much like the simple ingredients found in Breyers. The 150-year-old ice cream brand is launching its first new campaign in four years with stories that celebrate the simple ingredients that make up those everyday moments between friends and families. In “Fireflies,” one of two launch films for the campaign, a mother and child sit outside past bedtime watching the fireflies around them as the evening is compared to the simple ingredients of vanilla ice cream. The work was filmed in one continuous shot with a first-person POV.

-The Ad Council continues to work with Brady: United Against Gun Violence, to tackle the huge issue of gun violence in the U.S. Working in partnership with the Illinois Department of Public Health (IDPH) to educate people in Illinois about Firearm Restraining Orders (FROs), also known as “extreme risk protection orders (ERPOs)” or “red flag laws,” the new campaign “Pause to Heal” is designed to prevent firearm suicides and other shootings by educating the public about the laws. The effort, done in partnership with agency McKinney, is the first phase of a planned multi-state campaign.