Rapp Appoints Troy Hitch as Global Chief Creative Officer

By Kyle O'Brien 

Omnicom global precision marketing agency Rapp has appointed Troy Hitch as its global chief creative officer.

Hitch spent over a decade in the Omnicom family, including as global chief innovation officer at Rapp, before departing in early 2023 to explore solo ventures. He will lead Rapp’s creative efforts globally, reporting to U.S. president John Wells.

“We are thrilled to welcome Troy back to Rapp and to Omnicom,” said Wells in a statement. “I look forward to seeing how he brings to life, through creative execution, the game-changing evolutions we’re making as a best-in-class precision marketing agency.”

Advertisement

Hitch’s hire follows Rapp’s appointment of Amit Deshpande as global chief marketing sciences officer. With the agency’s focus on precision marketing, Hitch and Deshpande’s roles look to help bridge the gap between creativity and technology on a global scale. Hitch will be responsible for cultivating a global creative community and driving innovation while leading teams to create content for clients at scale on a personalized level.

Hitch brings over two decades of experience to the role. Outside of Rapp, he has held key leadership positions at Omnicom’s Proximity and BBDO agencies where he spearheaded campaigns for clients including P&G, Frito-Lay, Warner Bros, Mars and Volkswagen. He also founded his own experiential agency, Big Fat Brain.

“From the onslaught of A.I. to the increasingly complicated consumer landscape, there’s never been a more exciting or challenging time to be a precision-marketing agency leader,” said Hitch in a statement. “Returning to Rapp to lead the smartest, most innovative teams in the world to tackle it all is truly an honor.”

Advertisement