-Visible Wireless, the Verizon-owned, all-digital wireless carrier, launched its third annual Singles Awareness Day campaign. Visible is partnering with superstar Maren Morris to embrace singlehood through a reimagination of Billy Idol’s iconic hit, “Dancing with Myself.” Conceived and executed by creative collective Madwell, the campaign debuts today on TikTok, Instagram and YouTube.
-KFC Canada has brought back the anticipated Extra Crispy deal, now bigger and crispier than ever before. The return of Extra Crispy chicken also means the return of the many crispy bits that fall to the bottom of the bucket—delicious remnants that customers don’t want to leave behind. To celebrate the crispiness, KFC Canada’s AOR, Courage, has created a campaign to pay homage to the crispy crumbs. A 30-second brand spot directed by Nikki Ormerod follows the onslaught of fallen bits as chicken lovers enjoy the improved recipe, which yields even bigger chicken and an even crunchier coating.
–Tahira White, of 19th & Park, shined a spotlight on the production teams that made some of the Super Bowl ads happen, and how they brought inclusivity in front the camera of and behind the scenes.
-Submissions are now open for ADWEEK’s Sustainability Stars 2024, with the deadline for submissions March 13.
-On the latest episode of The Speed of Culture, Matt Britton speaks with Qualcomm CMO Don McGuire to discuss how software is driving innovation across various industries.
-WWE has expanded its partnership with the Ad Council’s acclaimed “Love Has No Labels” campaign. As part of it, “Love Has No Labels” will be WWE’s first official heritage month partner, developing new work through the iconic campaign to promote the acceptance and inclusion of all people across race, religion, gender identity, sexual orientation, age and disability. To launch the expanded partnership, WWE will release an exclusive merchandise collection with unique designs highlighting various heritage months including Black History, Women’s History, Asian American Pacific Islander Heritage, Pride, Hispanic Heritage and Native American Heritage. For each t-shirt sold, a portion of proceeds will go to the Ad Council in support of the “Love Has No Labels” campaign.