Thursday Stir

By Kyle O'Brien 

Martha Stewart knows how to throw a party and Samsung is helping her plan a star-filled soiree with the help of its anti-glare outdoor TV, The Terrace. The new spot from Samsung and Ogilvy highlights how the SI Swimsuit cover model uses the TV to plan the ultimate last minute party, all from her poolside. The spot features Stewart talking to Rosario Dawson and Carl Nassib about bringing everything together so people can enjoy her food and “Martha-ritas.”

-Lego’s latest campaign from its in-house shop, Our Lego Agency, shows that adults are welcome to build and play with Lego blocks and that doing so may be a good de-stressor.


-Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy to appeal to advertisers.

-The latest episode of Young Influentials Adweek sits down with Essence Ventures chief content officer God-is Rivera as she shares her personal journey in the media industry.

-Hispanic agencies are confronting racial bias in AI tools, showing them to be outdated and stereotypical.

-Upholding a long-standing tradition, VMLY&R is closing its network of more than 80 offices across the globe for business today to give over 13,000 employees the opportunity to champion worthy causes and nonprofit organizations of their choice through volunteer service. This year’s theme is “Connected Threads,” reminding employees that regardless of whether they engage virtually or in person, individually or with a small group, or with family members—giving back is the thread that connects everyone.

-Managers should avoid tokenism and retain BIPOC talent with support and recognition, writes Argelia Martinez, managing director at Hauswirth/Co and founder of Vida Mia Cocktails.

-Visit Seattle is bringing scenes of the city to Washington, D.C. with life-sized dioramas depicting passages from famous books set in Seattle including, These themed Book Nooks invite locals to peek in on vignettes that showcase the Emerald City—from the Pike Place Market and Pier 50 to a boathouse on the water. The phone booth-sized dioramas also include a little-free-library on steroids with shelves filled with books that viewers are free to take. Three Book Nooks will be located throughout D.C. through September 30.