-Havas Chicago crafted a timely campaign for Hefty in a matter of weeks, handling everything from the initial concept to final production, utilizing drone videographers in seven cities and finishing production in three days, according to LBB. John Cena provided voiceover work for the ads, including the “Start Again” homage to sanitation workers (video above), from his home.
-There’s a new agency mashup: Dentsu Aegis Network created Dentsumcgarrybowen out of mcgarrybowen and various other network shops.
-Duracell appointed MediaCom as its global media agency of record, following a review.
-Around half of multinational brands are holding back on ad spending for six months, according to a WFA study.
-Google is searching for the replacement to the third-party cookie.
–Publishers receive only 51% of advertiser spend, according to a new study by the Incorporated Society of British Advertisers.
-Swatch Group’s Longines sent its creative account to Sid Lee Paris.