LVMH’s Sephora brand has selected Publicis Groupe as its media agency of record for North America, following a review managed by ID Comms, sources with direct knowledge of the account confirmed to Adweek.
The review started in November, with all major holding companies invited to participate, and concluded last month following a pitching process mostly conducted remotely, according to sources.
A Publicis Groupe “Power of One” solution led by Digitas will handle the account, sources added, estimating the account’s value at over $200 million.
Publicis Groupe declined to comment. Sephora has yet to respond to a request for comment.
Sephora parent company LVMH selected Dentsu Aegis Network to handle its North American media account following a 2018 review. While the brand is part of the LVMH portfolio, Dentsu Aegis Network was previously among a number of agencies which handled media for Sephora in North America, a source with knowledge of the account explained, estimating it handled less than 10% of Sephora’s media budget in the region.
Sephora spends an estimated $16 million on measured media in the U.S. and Canada, including $9 million in digital advertising, according to data consultancy COMvergence.