Duracell Puts MediaCom in Charge of $84 Million Global Media Account

The appointment follows a review launched in November

the duracell pink bunny in a race
Publicis Groupe's Starcom was incumbent on the Duracell account, and did not participate in the review. Duracell/MediaCom

Duracell has named GroupM’s MediaCom as its global media agency of record across 32 countries.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.