Thursday Stir

By Kyle O'Brien 

-Some lovely, beachy visuals are the highlight of a new campaign for Whitehaven Sauvignon Blanc by Red Tettemer O’Connell + Partners. “Raise a Fresh Perspective” utilizes cuts between slick black and white images and flashes of color to celebrate the New Zealand origins of the wine. The work was shot across Mexico City and Baja California by Mexican director Lorena Orraca of Home Films Mexico, who was behind commercials for Pacifico, Quaker and more.

-Omnicom Media Group (OMG) and Publicis Media emerged as industry leaders in Forrester’s latest media agency Wave report.


-Adweek’s Olivia Morley sat down with Jay Pattisall, principal analyst at Forrester, to talk about what industry trends emerged during the evaluation.

-Adweek took a look at the changing creative process and how creatives must keep up to stay relevant and vibrant.

-It’s only been a mere two months since DTC oral care company Quip chose Mother LA as its AOR and the agency’s first campaign features a brand platform of “human-proof oral care.” 

-LeBron James has teamed up with PepsiCo’s bottled water brand Lifewtr in a multi-year partnership.

-The Ad Council has announced that Walmart CEO Doug McMillon will be recognized for his outstanding corporate citizenship at the organization’s 68th Annual Public Service Award Dinner on December 1. Walmart has been an Ad Council supporter since 1986, most recently with the funding and activation of the Covid-19 Vaccine Education Initiative. Additionally, Walmart’s contributions have supported the Ad Council’s “Belonging Begins With Us” and “Love Has No Labels” campaigns.