Thursday Stir

By Kyle O'Brien 

-Work management platform Asana has released its first major brand campaign since the company went public in 2020. In a spot by Omelet, “Tame Your Work Worries,” a group of worries masquerading as goblin creatures serve as a metaphor for people dragging their work problems with them home, on vacation and at the bar. With work-life balance farther out of reach these days, Asana states that is here to help people feel more in control of their work—and their lives. To help bring the spot to life, both Asana and Omelet used the platform to plan the entire campaign—from concepting and creative production to media and finished product.

-Adweek talked with the founders of Johannes Leonardo about their 20 years as a creative duo—and their success built over 15 years with the agency.


-The FCC has asked Apple and Google to remove TikTok from their app stores over data security issues.

-To foster the next wave of podcasters, the iHeart network has teamed with Toyota Corolla Cross as the sponsor of the NextUp Initiative.

-Snack cake brand MoonPie has spent years trolling the sun on Twitter—and that rivalry ramps up this summer through a campaign from AOR Tombras.

-Our industry should help create safe workspaces for people to come out, writes Chris Evans, CEO of brand experience agency Barefoot.

-Independence Day has started to generate its own heat for the cannabis industry’s bottom line.

-SXSW is expanding down under with a second event in Sydney.