Thursday Stir

By Kyle O'Brien 

-Smashburger is urging people to “Smash It” in everything they do. In a campaign from Partners + Napier, a woman in front of a really big screen calls out relatable moments in life when the path to least resistance may not be the best, such as wearing pajama pants to the grocery store. She also states that sharks deserve more than a week and bacon is a national treasure, while demanding people eat a better smashed burger, like the one from Smashburger.

-TikTok and other social media creators face account suspensions when online trolls use algorithms against them.


-The 2022 Grand Clio Music Awards were handed out and the winners were: Film/Video—“Sonho” by AKQA & Stink Films for Nego Bala; Partnerships & Collaborations—“DojaCode” by RCA Records for Girls Who Code x Doja Cat; Social Good—“Teenage Dream” by BBDO NY for Sandy Hook Promise; Use of Music in Trailers/Teasers—“Made For Love Trailer” by Phoenician Order Music for HBO. Clio Music Awards were also given out for Agency of the Year and the winner was BBDO NY.

-Dutch marketing and communications group Candid has acquired U.K. independent agency Creature, with an aim to expand the shop internationally.

-Upfield’s Country Crock spread has teamed with agency Ogilvy to raise awareness around the ecologically-minded Cover Crop Project with a limited edition whiskey.

-Raça Magazine, an Afro Culture publication in Brazil, celebrates its 25th anniversary with the launch of #VozPreta or “Black Characters.”

-Could the simple act of appreciating those around you at work affect people in a positive way, wonders Esther Raphael, CMO at Intersection?

-The Adweek AAPI Creative Spotlight spotlights Tampa-based copywriter Dayna Singh, who is committed to using her platform to encourage societal shifts on a global level.