Thursday Stir

By Kyle O'Brien 

-Chicago native Jane Lynch is the star and director of a campaign for her home state of Illinois. The “Middle of Everything” campaign from agency OKRP, on behalf of the Illinois Office of Tourism, features Lynch as the official tour guide of the state, showcasing iconic attractions in Chicago, Springfield, Historic Route 66 and the Garden of the Gods in Shawnee National Forest in southern Illinois. Lynch enthusiastically sings and guides her way through the state, slinging facts like the state is the birthplace of the corndog and hugging the ghost of Lincoln.

-Ogilvy Peru is working with Honda to engineer a piece of technology to potentially solve the indiscriminate cutting down of palm trees to reach fruit with the “Vertical bike.”

-While winning tournaments will always be the main objective for esports brands, original content creation has evolved into an important factor in cultivating an audience.

-McDonald’s is teaming up with Wieden+Kennedy New York and Golin for a “Thank You Crew” campaign with rap star Lil Yachty.

-AB InBev brand Elysian Brewing has appointed its first-ever “Director of Dank, rapper and foodie Action Bronson.

-Swedish food company Oatly’s editorial director explains its slightly weird and wonderful content strategy.

Johanna Faries, general manager of Call of Duty at Activision Blizzard, joined Adweek’s Women in Sports podcast.

-Aspercreme and agency Terri & Sandy continue their “Kick the Pain in the Aspercreme” campaign with a new spot, taking on the western genre with a tongue-in-cheek bar brawl that centers not on the brawlers but on the steadfast piano player.