This Bike Climbs Trees to Help Prevent Deforestation

'Vertical Bike' was designed by Ogilvy and built in partnership with automaker Honda

The advertising community’s creativity can be put to great use to solve real-world problems. Ogilvy Peru, for instance, is harnessing its creative energy to prevent the rapid deforestation of rainforests. The agency’s new “Vertical Bike” innovation, designed in partnership with automaker Honda, aims to stop the indiscriminate cutting down of palm trees to reach their fruit.

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