The advertising community’s creativity can be put to great use to solve real-world problems. Ogilvy Peru, for instance, is harnessing its creative energy to prevent the rapid deforestation of rainforests. The agency’s new “Vertical Bike” innovation, designed in partnership with automaker Honda, aims to stop the indiscriminate cutting down of palm trees to reach their fruit.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in