Thursday Stir

By Kyle O'Brien 

-Cash back platform Ibotta is literally throwing money around in its new campaign. Done in partnership with creative agency Callen, the spots feature a fake family of four as they watch money spray from couch cushions, pour from headphones and billow from barbecue grills. The family also breaks the fourth wall in one spot, with the father stating “we’re a fake TV family made up to illustrate the extreme monetary value of using Ibotta.” Spots show money spewing from everything bought through the Ibotta platform in three separate ads.

-Adweek asked 12 marketers what brands actually want in an agency.


-Havas released its 2021 annual revenue—and CEO Yannick Bolloré talked about that and what the group is doing to support its employees in Ukraine.

-Catch up on the latest of Adweek’s coverage of what brands are dong to help with the crisis in Ukraine.

-Gymshark, a British fitness and apparel brand, planted a bold flag on International Women’s Day with a new campaign called “We, The Changemakers.”

-In celebration of the new season, luxury fashion house Kate Spade is launching its Spring 2022 campaign, created in partnership with consultancy Sylvain.

-British newspaper the Daily Mail has paid “substantial damages” and issued an apology to Wunderman Thompson global creative director Jo Wallace following its coverage of a discrimination lawsuit brought against the business under its former title JWT.