Thursday Morning Stir

By Erik Oster 

-Mekanism launched a colorful “Make It Awesome” campaign for eos lip balms (video above).

-GroupM is forming a New Majority Ready Coalition in an attempt to help brands speak to multicultural audiences.

-Adweek examines the brand messaging of 2020 presidential candidates.


-A new study by consultancy ID Comms found that brands and media companies trust agencies less than ever.

-WPP appointed former Unilever CMO Keith Weed to its board as a non-executive director.

-Google and Facebook are making concessions to publishers ahead of anticipated regulations.

-Brands relationships with influencers are evolving.