Nature’s Bounty Names Doner Its Latest AOR

By Minda Smiley 

Nature’s Bounty has named Doner its creative and strategy agency of record in the U.S., ending the company’s nine-month relationship with VMLY&R.

VMLY&R won the account in January of this year, which brought an end to the brand’s three-year run with Droga5.

“Connecting with consumers and communicating our role in their wellness journey is critical to the success of our Nature’s Bounty portfolio,” Don Kerrigan, president of The Nature’s Bounty Co. in North America, said in a statement. “Doner presented us with a comprehensive suite of strategic, creative and production capabilities and we look forward to working together to fuel further growth in our rapidly evolving industry.”


David DeMuth, CEO of Doner, said the Detroit-based agency is looking forward to helping Nature’s Bounty “communicate the meaning and purpose of their products in consumers’ everyday lives.”

“Living a healthy and balanced lifestyle has become a mainstream American trend, and Nature’s Bounty is well-positioned to appeal to those who are looking for a high quality and reliable brand of vitamins and nutritional supplements,” DeMuth said.

Doner was named lead strategy and creative agency of record for Prestone earlier this year. Premier Health also recently selected Doner as its agency of record following a review