VMLY&R Named U.S. Agency of Record for Nature's Bounty and Sundown Naturals Brands

Previous AOR Droga5 ended its relationship with the company last year

WPP’s VMLY&R, formed through last year’s merger of VML and Y&R, announced on Thursday its appointment as agency of record for Nature’s Bounty Co.’s household Nature’s Bounty and Sundown Naturals brands. The agency said it will partner with the health and wellness company to produce “comprehensive communications strategies” across the U.S. for the two brands.