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WPP’s VMLY&R, formed through last year’s merger of VML and Y&R, announced on Thursday its appointment as agency of record for Nature’s Bounty Co.’s household Nature’s Bounty and Sundown Naturals brands. The agency said it will partner with the health and wellness company to produce “comprehensive communications strategies” across the U.S. for the two brands.
The appointment comes as Nature’s Bounty tries to capitalize on the growing U.S. consumer interest in health and wellness. “A healthy lifestyle continues to be a key priority for consumers, and our trusted brands, like Nature’s Bounty and Sundown Naturals, are supporting them on their paths to wellness,” Don Kerrigan, president of North America for the Nature’s Bounty Co.,
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