TBWA\Sydney Hires Creative Behind ‘Hungerithm’ and ‘Meet Graham’ as CCO

By Erik Oster 

TBWA\Sydney has hired Evan Roberts as CCO, responsible for overseeing creative across the network, whose agencies include Bolt, Eleven, Fabric and FleishmanHillard.

Roberts succeeds Andy DiLallo in the role, who has served as TBWA\Sydney’s CCO for the past three years.

“I would first of all like to say thanks to Andy DiLallo for his strong creative leadership over the last three years,” TBWA Australia and New Zealand CEO Paul Bradbury said in a statement. “Andy is an exceptional creative thinker and has helped us to create a very strong agency with an excellent roster of clients and some strong creative work in the pipe. Andy leaves us as a great mate and we wish him all the very best.”


“I have nothing but love for TBWA, it truly is a world-class organization,” added DiLallo. “It has been a privilege to help steer the business over the past few years. I don’t leave behind colleagues but instead lifelong friends.”

Roberts joins the agency from Clemenger BBDO, where he has spent the past six years and served as an executive creative director since 2017. During his tenure at Clemenger BBDO, he helped lead a creative team that developed award-winning campaigns such as “Hungerithm” for Snickers and the “Meet Graham” road safety campaign for the Transport Accident Commission. Prior to that, he spent six years at GPY&R Melbourne, where he rose to creative director.

“Evan is going to bring something very special to TBWA\Sydney,” Bradbury added. “His creative pedigree is world class, he builds incredibly strong partnerships with clients, agency partners and within the agency, and has a clear point of view on how creativity can be applied across connected customer experiences to deliver an unfair share of future growth for brands.”