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Clemenger BBDO Melbourne has won Best of Show at New York Festivals for “Meet Graham,” the PSA campaign for Australia’s Transport Accident Commission (TAC) that involved the model creation of a human designed to withstand car-crash forces.
Automobiles have evolved much faster than humans. Graham was created by artist Patricia Piccinini, with help from a trauma surgeon and an accident research engineer, after she was commissioned to study the effects of road trauma on the human body.
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