How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan

Its hunger algorithm drove the candy's price

The “Hungerithm” analyzed 14,000 social posts a day across platforms including Facebook, Twitter and YouTube. Illustration: Ron Goodman

Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world. Here, our Best in Show winner:

This story first appeared in the Sept. 18, 2017, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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