How Snickers Used Social Media Outrage to Fuel the Year’s Most Innovative Media Plan

Its hunger algorithm drove the candy's price

The “Hungerithm” analyzed 14,000 social posts a day across platforms including Facebook, Twitter and YouTube. Illustration: Ron Goodman

By T.L. Stanley

September 17, 2017

Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world. Here, our Best in Show winner:

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This story first appeared in the Sept. 18, 2017, issue of Adweek magazine. Click here to subscribe.

T.L. Stanley

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.