Media Plan of the Year

How Snickers Used Social Media Outrage to Fuel the Year's Most Innovative Media Plan

Its hunger algorithm drove the candy's price

The “Hungerithm” analyzed 14,000 social posts a day across platforms including Facebook, Twitter and YouTube.Illustration: Ron Goodman
By T.L. Stanley

September 17, 2017

Adweek’s Media Plan of the Year honorees include the most innovative media plans from around the world. Here, our Best in Show winner:

Click for more from this issue

This story first appeared in the Sept. 18, 2017, issue of Adweek magazine. Click here to subscribe.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

First-Party Data Is Your Future

By Tom Affinito, Global Product Marketing Lead, Identity, LiveRamp

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}