View Post Agencies | Brands Saatchi LA, Busta Rhymes Remix the ‘Swagger Wagon’ for Toyota By Shawn Paul Wood on Aug. 6, 2014 - 2:02 PM Do not adjust your monitors: Busta Rhymes is repping Toyota. In July, we discussed the automotive industry’s desire to distance itself from the famous “Soccer Mom” demographic. The solution to that problem came, ...
View Post Campaigns U.S. Car Manufacturers Distance Themselves from ‘Soccer Mom’ By Shawn Paul Wood on Jul. 15, 2014 - 5:26 PM It was only a matter of time before the suburban stay-at-home mother of 2.5 kids decided that she wasn’t fond of the moniker “Soccer Mom.” After all, her little ones are into Lacrosse now. Arguably, the reason fo ...
View Post Agencies | Brands Toyota Hopes to ‘Go Places’ With New Ad Agency Chief By Shawn Paul Wood on Jun. 5, 2014 - 4:37 PM This clever towing exhibition won S+S AME Platinum and Bronze Saatchi & Saatchi L.A., which has been Toyota’s agency for years, went shopping for a chief creative officer for the brand–and found him rolling with Ni ...