View Post Brands Toyota Appoints WPP’s The&Partnership as Lead Agency in Europe By Erik Oster on Nov. 7, 2016 - 2:35 PM The network will create a dedicated &TOYOTA hub to serve the client.
View Post Campaigns H&L Partners Celebrates Toyota Prius, the State of California By Erik Oster on Jul. 20, 2016 - 5:28 PM The campaign embraces and celebrates some common assumptions/stereotypes about Californians.
View Post Campaigns Saatchi & Saatchi L.A. Keeps Things PG in Prius Teaser By Erik Oster on Feb. 4, 2016 - 12:41 PM The Flanders-approved "Heck on Wheels" teases the agency's Super Bowl spot promoting the Toyota Prius.
View Post Campaigns Burrell Communications, Keegan-Michael Key Dispel Hybrid Myths for Toyota By Erik Oster on Jan. 15, 2016 - 4:33 PM Key plays the role of driving school instructor, and hybrid Rav4 fan, Ravelle Forman.
View Post Campaigns Saatchi & Saatchi L.A., Toyota Ask ‘Can You Play?’ By Erik Oster on Jan. 8, 2016 - 3:31 PM The new spot for the Tacoma features pro supercross racer Weston Peick, pro snowboarder Louie Vito, and pro BMX Rider Drew Bezanson.
View Post Campaigns Droga5 Unveils its Full-Length Back to the Future Spot for Toyota By Erik Oster on Oct. 21, 2015 - 11:02 AM The agency promotes the Toyota Mirai with "Fueled by the Future."
View Post Campaigns Doc and Marty Reunite to Promote the Toyota Mirai By Erik Oster on Oct. 14, 2015 - 1:11 PM Droga5 launched a series of ads featuring the Back to the Future characters.
View Post Campaigns Droga5 Makes Fuel From Lemonade for Toyota By Erik Oster on Aug. 21, 2015 - 3:57 PM Nikki Glaser stars in Droga5's latest addition to its campaign promoting the Toyota Mirai, "Fueled by Lemonade."
View Post Campaigns Droga5 Presents the Toyota Mirai as ‘Fueled by Bullsh*t’ By Erik Oster on Apr. 22, 2015 - 2:46 PM The spot launches the "Fueled by Everything" campaign, promoting the hydrogen-powered Toyota Mirai.
View Post Campaigns Del Campo Saatchi & Saatchi Invites Weather People to Face Their Falsities By Kiran Aditham on Mar. 2, 2015 - 2:34 PM What's up with forecasters and their notorious inaccuracy?