View Post Agencies | People W+K Names Colleen DeCourcy as Partner By Patrick Coffee on Apr. 23, 2014 - 4:58 PM Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network. DeCourcy most recently served as Global Coexecutive Creative Director; she joins Dan Wieden, Dave Luhr, Mark Fitzloff, Susan Hoffman, Tom Bless ...
View Post Agencies | Brands | Campaigns | Digital | TV W+K, Maxwell House Shoot for Good, Not Great By Erik Oster on Apr. 16, 2014 - 11:44 AM In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Max ...
View Post Agencies | Brands | Campaigns | Digital | People | TV W+K Brings Back Terry Crews, Sans Shirt of Course, for Digital Effort By Erik Oster on Mar. 17, 2014 - 10:35 AM W+K Portland have launched an campaign for Old Spice’s new line of electric shavers and trimmers (price range: $50-80), and have enlisted the help of a familiar face to help launch the new products. Current Brooklyn Nine-Nin ...
View Post Agencies | Brands | Campaigns | People | Sports | What The?? Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K By Erik Oster on Mar. 11, 2014 - 11:10 AM W+K’s trademark nonsensical humor is on full display in their latest, the new spot “Made by Kobe” promoting Kobe Bryant’s Kobe 9 Collection for Nike, which launched on March 6th. The spot imagines what it w ...
View Post Agencies | Campaigns | Digital | Social Media | TV W+K Portland Explores ‘The 7 Wonders of Oregon’ By Erik Oster on Mar. 3, 2014 - 11:35 AM W+K Portland has a new campaign for the Oregon Tourism Commison, extolling the virtues of their home state with a video called “The 7 Wonders of Oregon.” The :60 anthem spot features all 7 “wonders of Oregon,R ...
View Post Agencies | Brands | Campaigns | Digital | What The?? W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs By Erik Oster on Feb. 18, 2014 - 10:41 AM W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.” The new site is an extension of W+K’s “For Hair That Gets Result ...
View Post Agencies | Brands | Campaigns | Digital W+K Portland Unveils ‘Join Together’ Follow-Up Called, Yes, ‘Separate Together’ By Erik Oster on Feb. 13, 2014 - 11:04 AM Last month, W+K Portland launched the “Be Moved” brand campaign for Sony with the broadcast spot “Join Together.” Yesterday, W+K revealed the follow-up, the four minute (and change) documentary, “Sepa ...
View Post Agencies | Brands | Campaigns | Digital | TV Old Spice: ‘Anthropomorphic Hair Will Get You Laid’ By Bob Marshall on Jan. 27, 2014 - 12:01 PM W+K Portland has been very, very busy for Old Spice. First it was body spray with the “Smellcome to Manhood” campaign aka “Mom Song.” Then last week it was the triumphant return of Isaiah Mustafa and the &# ...
View Post Agencies | Brands | Campaigns | Digital ‘The Man Your Man Could Smell Like’ Returns with ‘Interneterventions’ for Old Spice By Erik Oster on Jan. 23, 2014 - 11:10 AM Isaiah Mustafa, “The Man Your Man Could Smell Like,” returns for W+K Portland’s new “Interneterventions” campaign for Old Spice from executive creative directors Susan Hoffman and Joe Staples (full cr ...
View Post Agencies | Brands | Campaigns | Digital | TV Let Us ‘Join Together’ for W+K’s Celebration of Sony Artistry, Engineering By Erik Oster on Jan. 13, 2014 - 5:19 PM If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks. The new work (perfectly set to The Who̵ ...