Let Us ‘Join Together’ for W+K’s Celebration of Sony Artistry, Engineering

By Erik Oster 

If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks.

The new work (perfectly set to The Who’s “Join Together”) celebrates Sony’s longtime practice of joining a “steadfast passion for artistry and commitment to engineering” in a matter of 90 seconds. Directed by Imperial Woodpecker Stacy Wall , the spot also comes equipped with its fair share of star power, whether it be director/Knicks mascot Spike Lee (filming with Sony’s 4K CineAlta camera), Academy Award-nominated actress Quvenzhane Wallis (now starring in Sony Pictures flick, Annie), actor Grizz Chapman of 30 Rock and Columbia Music artist, DJ Cassidy. In the process, the spot highlights a wide range of Sony’s most iconic products and innovations.


The broadcast effort is supported by the “Be Moved” brand experience site, and four product-focused online videos: “Inventing Furniture,” “Eyeballs,” “Skeptics” and “Floor Plan.” These online videos highlight some amazing new technology from Sony with a dash of light humor. Check out “Skeptics” below, and stay tuned for “Eyeballs” and “Floor Plan,” along with credits, after the jump.



Creative Directors: Mike Giepert / Chris Mitton

Copywriter: Chris Mitton

Art Director: Mike Giepert / Matt Moore

Producer: Jennie Lindstrom

Account Team: Diana Gonzalez / Trish Adams / Nick Larkin

Executive Creative Directors: Joe Staples / Susan Hoffman

Head of Production: Ben Grylewicz


Production Company: Imperial Woodpecker

Director: Stacy Wall

Executive Producer: Doug Halbert

Line Producer: Timory King

Director of Photography: Mihai Malaimare, Jr.


Editorial Company: Joint Editorial / Work Editorial

Executive Producer: Patty Brebner / Corina Dennison + Erica Thompson

Editor: Peter Wiedensmith / Rich Orrick

Asst. Editor: Steve Sprinkel / Adam Witten + Patrick Murphree
Post Producer: Ryan Shanholtzer / Olivia Chiu


VFX Company: The Mill – Los Angeles

Sr. Exec. Producer: Sue Troyan

Producer: Dan Roberts

Production Coordinator: Jesse Looney + David Lawrence

Creative Director + Shoot Supervisor: Phil Crowe

Matte Painting: Thom Price

2D Lead Artist: John Shirley

3D Lead Artist: David Lawson



Company: The Mill

Colorist: Adam Scott

Executive Producer: LaRue Anderson

Producer: Natalie Westerfield


Song “Join Together (Izzie Twins Unchained Remix)” by The Who


Sound Design Company: Human


Mix Company: Lime

Mixer: Rohan Young

Asst. Mixer: Jeff Malen

Producer: Jessica Locke