View Post Agencies | Brands | Campaigns | TV W+K Portland Launches First Work for Weight Watchers By Erik Oster on Nov. 25, 2014 - 3:15 PM W+K Portland has launched a new campaign for Weight Watchers, its first for the brand since winning creative duties back in April. In a new 60-second spot, W+K drops the celebrity-driven approach taken by previous agency McCann (w ...
View Post Agencies | Brands | Campaigns | TV | What The?? W+K Sings ‘Dadsong’ for Old Spice By Erik Oster on Nov. 24, 2014 - 11:25 AM W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons in ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K Asks You to ‘Choose Your Winter’ for Nike By Erik Oster on Nov. 17, 2014 - 10:58 AM W+K Portland launched a campaign for Nike’s Hyperwarm line with the 60-second broadcast spot “Choose Your Winter.” The spot enlists an unexpected guest for the brand in Chris O’Dowd (who you probably remem ...
View Post Agencies | Brands | Campaigns | Digital | People | TV W+K Brings LeBron, Cleveland ‘Together’ for Nike By Erik Oster on Oct. 30, 2014 - 3:03 PM W+K has a new ad for Nike, promoting the launch of its new LEBRON 12 sneaker today with a celebration of LeBron James’ return to Cleveland directed by the Malloy Brothers. Yes, that’s right: another LeBron James ad abo ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV | What The?? W+K Portland Launches ‘Never Finished’ for Nike, Starring Richard Sherman By Erik Oster on Sep. 25, 2014 - 12:23 PM W+K Portland got Richard Sherman to star in its new spot “Never Finished” for Nike, following on the heels of Sherman’s recent appearances for Neff earlier this month and Campbell’s in August. The new spot ...
View Post Agencies | Brands | Campaigns | People | Sports TBWA\Chiat\Day Taps Peyton Manning, Cam Newton for Gatorade By Erik Oster on Aug. 18, 2014 - 3:31 PM The late comedian Mitch Hedberg had a joke that went: “You don’t have to be sweating and holding a basketball to enjoy a Gatorade, you can just be a thirsty dude. Gatorade forgets about this demographic. I’m thir ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People | Sports Kevin Hart Takes on Dave Franco in Madden NFL 15 for Heat, EA Sports By Erik Oster on Aug. 18, 2014 - 11:58 AM Heat, San Francisco taps Kevin Hart and Dave Franco (James’ brother) to star in a new online spot for EA Sports’ Madden NFL 15. The spot, which also sees guest appearances from Portland Trail Blazers star Damian Lilla ...
View Post Agencies | Campaigns WPP’s David Documents the Rise and Fall of ‘Subservient Chicken’ for Burger King By Patrick Coffee on Apr. 30, 2014 - 5:39 PM Today Burger King dropped the first spot by its new global AOR, WPP agency David. As a faux “where are they now” covering the CP+B original’s fall from fame and return to viral advertising, it’s about a ...
View Post Agencies | Brands | Campaigns | Digital | People | Sports | TV W+K Taps World’s Soccer Talent in ‘Winner Stays’ for Nike By Erik Oster on Apr. 25, 2014 - 12:05 PM W+K Portland went all out in getting celebrity talent for “Winner Stays” the latest iteration of their “Risk Everything”campaign for Nike. The 4:12 film plays off the idea of pretending to be your favorite ...
View Post Agencies | Brands | Campaigns | Digital | TV W+K, Maxwell House Shoot for Good, Not Great By Erik Oster on Apr. 16, 2014 - 11:44 AM In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Max ...