View Post Agencies | Campaigns Walton Isaacson Makes Some Noise for Lexus By Erik Oster on Jan. 15, 2015 - 11:31 AM The newest Lexus ad was not created by Team One
View Post Agencies | Campaigns CP+B and James Harden Call on Master Groomer ‘The Beard Guru’ By Patrick Coffee on Sep. 17, 2014 - 5:49 PM In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game̵ ...
View Post Agencies | Brands | Campaigns Goodby, Adobe Go ‘Woo Woo’ Over New (Fake) Social Platform By Kiran Aditham on Jun. 16, 2014 - 10:20 AM In case you missed its premiere during this past weekend’s U.S. Open broadcast (and who can blame you, what with World Cup debut weekend and all–nice scheduling, PGA), here’s the new GS&P-created spot for Ado ...
View Post Agencies | Brands | Campaigns | TV CP+B Rolls Out New Kraft Mac & Cheese Spots By Erik Oster on Apr. 30, 2014 - 1:27 PM CP+B have unveiled the latest in their continuing “You Know You Love It” campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft’s macaroni and orange goo product has included the funny, o ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | What The?? Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B By Erik Oster on Feb. 18, 2014 - 1:14 PM Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage M ...
View Post Agencies | Campaigns | Politics | What The?? Evolve Asks Gun Owners Not to Be Dumbasses By Erik Oster on Feb. 18, 2014 - 12:29 PM Today, Saatchi & Saatchi New York is launching the first ever campaign for the gun responsibility organization Evolve, encouraging people to take personal responsibility for gun safety and generally not be dumbasses. Saatchi & ...
View Post Agencies | Brands | Campaigns CP+B Condones Grand Theft Auto for Kraft Mac & Cheese By Erik Oster on Jan. 30, 2014 - 9:24 AM CP+B’s funny new spot for Kraft Macaroni & Cheese examines the desperate lengths people will go to for a bite of Kraft’s signature macaroni and cheese-like-product. Set to Marvin Hamlisch’s “What I Did For Love ...
View Post Ad Biz | Agencies | Brands New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues By Erik Oster on Nov. 12, 2013 - 10:34 AM With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot re ...
View Post Agencies | Brands | Campaigns | TV Draftfcb LA Continues Full-Court Press for Nabi By Jordan Teicher on Oct. 24, 2013 - 2:35 PM Just two weeks ago, we were covering the first wave of Nabi spots from Draftfcb, a pair of 30-second ads that favorably compared kid-friendly Nabi tablets to Kindle devices a la Microsoft vs. Apple. Our Erik Oster found them to be ...
View Post Ad Biz | Agencies | Campaigns | What The?? ‘Call of Duty’ Goes Domestic in UK Spot ‘Faboom’ By Jordan Teicher on Oct. 16, 2013 - 12:30 PM Another day, another commercial from the Call of Duty: Ghosts marketing blitzkrieg. “Faboom,” a 40-second spot for UK audiences comes from 72andSunny and shows regular folk reenacting their favorite moments from the g ...