Walton Isaacson Makes Some Noise for Lexus

By Erik Oster 

Agency Walton Isaacson (rather than the brand’s usual agency, Team One) crafted a 30-second Super Bowl spot promoting the Lexus NX, entitled “Make Some Noise.”

The spot employs a Stomp-like approach, building a soundtrack from sounds made by the vehicle, such as a beep from the car unlocking, the sunroof opening and the sound of the engine revving. Highly stylized shots of the vehicle, interspersed with dancers, accompany the sounds until a voiceover announces, “Go beyond utility: introducing the Lexus first-ever NX Turbo and Hybrid from Lexus. Be seen. Be heard. Make some noise.”


“Make Some Noise” will run during the first half of the Super Bowl, making Lexus one of only a few automakers advertising during this year’s game, along with Toyota, Nissan and Mercedes-Benz. General Motors, Volkswagen and Lincoln will be conspicuously absent. Lexus last ran a Super Bowl ad in 2012, promoting the 2013 Lexus GS.


Agency: Walton Isaacson
VP, Group Account Director: Ayiko Broyard
Creative Director: Cenon Advincula
Copywriter: Colin Costello
Art Director: Cenon Advincula
Music Supervisor: Andrew Logan
Producer: Shauna Williams
Production Company: Radical Media
Director: Dave Meyers
Executive Producer: Jim Bouvet
Producer: Scott Cunningham
Director of Photography: Christopher Probst
Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian and Dave Sellars
Editor: Adam Pertofsky
Producer: Shada Shariatzadeh
Assistant Editor: Majorie Sacks
Post Production: Method Studios
Lead Flame Artist: Claus Hansen
Executive Producer: Robert Owens
Producer: Stephanie Allis
Telecine: Company 3
Colorist: Dave Hussey
Voiceover: Blair Underwood
Music/Sound Design: Kismet Inc.
Composers: Andrew Logan and Pamela Reswick
Recording Studio: 48 Windows
Engineer: Eric Garcia