Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pasta.
The spot plays on the nostalgic humor surrounding Vanilla Ice when a mom starts singing and dancing along with him. Her son is not pleased by this turn of events, and he angrily puts the box of Kraft Mac+Cheese in the cart and walks away as Ice–aka Rob Van Winkle–utters his trademark “Word to your mother” line. CP+B will run with several #WordToYourMother memes over the course of the new campaign, and also plans to reward the brand’s “most fervent Facebook & Twitter fans with Golden Autographs –limited edition boxes of Kraft TMNT Mac & Cheese that were props featured in the commercial and signed by Vanilla Ice himself.” Because Vanilla Ice autographs are still something people want, apparently.
The new campaign is a fun continuation of Kraft’s “You Know You Love It” and a fond reminder of TMNT days gone by for those of us who grew up with the turtles. Now, before Michael Bay ruins the franchise, let’s all take a moment to remember this wonderfully terrible moment in cinematic history:
If you still haven’t had enough of Vanilla Ice (You’ve had over 20 years to have enough of Vanilla Ice, what’s wrong with you?) stick around for a behind the scenes video, along with credits, after the jump.
Credits:
FORMAL CLIENT NAME: Kraft Macaroni & Cheese
CAMPAIGN TITLE: Teenage Mutant Ninja Turtles Shapes – You Know You Love It
EXECUTION TITLE: Go Ninja Go
AGENCY: CP+B
VP EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTOR: Michael Raso
SENIOR COPYWRITER: Aaron Sanchez
ART DIRECTOR: Nick Scarlet
VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
SENIOR INTEGRATED PRODUCER: Katie Porter
JUNIOR INTEGRATED PRODUCER: Alina Moeller
PRODUCTION COMPANY & CITY: Hungry Man, Los Angeles, CA
DIRECTOR: Hank Perlman
DIRECTOR OF PHOTOGRAPHY: John Lindley
LINE PRODUCER (PRODUCTION CO): Caleb Dewart
EXECUTIVE PRODUCER (PRODUCTION CO): Kevin Bryne, Dan Duffy, Mino Jarjoura + Nancy Hacohen
EDITORIAL COMPANY & CITY: The Now Corporation, New York, NY
EDITOR: Owen Plotkin
ASSISTANT EDITOR: Renn Cheadle
EDITORIAL EXECUTIVE PRODUCER: Nancy Finn
POST PRODUCTION COMPANY & CITY: Method, Santa Monica, CA
LEAD COMPOSITOR(s): Kelly Bumbarger
EXECUTIVE PRODUCER: Robert Owens
POST PRODUCER: Ananda Reavis
GRAPHICS / ANIMATION COMPANY & CITY: Buck, Los Angeles, CA
MIX COMPANY & CITY: Lime Studios, Santa Monica, CA
AUDIO ENGINEER: Mark Meyuhas
AUDIO ENGINEER’S ASSISTANT: Matt Miller
MIX PRODUCER: Kelli Espinoza
SONG: “Ninja Rap”
COMPOSERS: Floyd Brown, Robert Matthew Van Winkle
MUSIC COMPANY & CITY: JSM Music, New York, NY
ARRANGERS: Koki Saito, Joel Simon
CD/ EXECUTIVE MUSIC PRODUCER: Joel Simon
EXECUTIVE MUSIC PRODUCER (AGENCY): Bill Meadows
MUSIC PRODUCER (AGENCY): Jorge Ivan Vargas Perez
TELECINE COMPANY & CITY: CO3 LA
COLORIST: Stefan Sonnenfeld
VP GROUP ACCOUNT DIRECTOR: Kate Frazier
ACCOUNT DIRECTOR: Kevin Sypal
CONTENT SUPERVISOR: Kelley Zwart
ASSOCIATE DIRECTOR, PLANNING: Kaylin Goldstein
COGNITIVE ANTHROPOLOGIST: Jenifer Murray
BUSINESS AFFAIRS: Nancy Espinal
TRAFFIC MANAGER: Gabrielle Granados