HUSH Lights Up Venetian to Launch Memory-Storing Tool, Lyve

By Erik Oster 

Brooklyn-based design agency HUSH (who you may remember from their unique way of ringing in 2014) were tasked with launching Lyve, a startup offering a new solution to the problem of information overload, at this year’s Consumer Electronics Show. To do this, they transformed two suites in the Venetian Hotel in the heart of Vegas into a completely branded space, complete with “lights, displays, and visuals to showcase Lyve’s unique offering.”

HUSH’s installation was “anchored by a large central screen flanked by a custom designed product display. The screens [showed] a collection of personal images and videos breaking into fragments and transforming into colored lighting illuminating the assortment of tablets, phones, and other devices arrayed on glowing physical pedestals below.” The visuals were designed as a kind of metaphor for Lyve’s collecting, sorting and protecting service.


As HUSH creative partner David Schwarz explains, “Lyve is an elegant solution to a persistent technological problem, and we were happy to help them define this product while introducing it to the wider world. In words, the offering sounds complex, but showing it visually feels simple – so we created a metaphor to discuss how the different technology platforms capture and share content all to one central product.”

While I’m sure you’d have to have been there in person to get the full experience, you can watch HUSH’s CES installation for Lyve in the video above, and be sure to stick around for credits after the jump.Credits:

Client: Lyve Minds, Inc.

Design Agency: HUSH
David Schwarz, Partner
Erik Karasyk, Partner
Jodi Terwilliger, Creative Director
Keetra Dixon, Design Director
Ben Gray, Architectural Designer
Carl Burton, Animator
James Zanoni, Animator
Ross McCampbell, Designer
Noah Norman, Technical Lead
Brett Dicus, Technology Consultant
Gabe Banner, Director of Production
Dan Rodriguez, Director of Engagement
Eric Alba, Producer

Brand Agency: NSG/SWAT
Richard Kirshenbaum, CEO
Troy Lumpkin, Creative Director & Partner
Matt Garcia, Director of Account Services and New Business & Partner
Robin Bunevich, Account Manager