View Post Agencies | Brands | Campaigns | Digital | People | Social Media One Trick Pony Unites Branson, Goldsmith for Virgin Hotels By Erik Oster on Aug. 26, 2014 - 3:46 PM One Trick Pony got together Virgin billionaire Richard Branson and Jonathan Goldsmith — the actor perhaps most well-known for playing “The Most Interesting Man in the World” in the ongoing Dos Equis campaign R ...
View Post Agencies | Brands | Op-Eds Op-Ed Rebuttal: Why Experience Marketing Will Never Die By Kiran Aditham on Mar. 18, 2014 - 9:12 AM Well, touché. In case you need a refresher, less than a month ago, we received our usual monthly op-ed from Huge, this time from Andrew Kessler, founder/CEO of Togather, a startup out of Huge Labs. Kessler, whose Togather operati ...
View Post Ad Biz Thursday Morning Stir By Kiran Aditham on Oct. 17, 2013 - 10:00 AM – Richard Branson’s health club brand Virgin Active UK has appointed London’s Karmarama as its lead agency following a review. -Keeping with the theme, following a review, Brooklyn-based start-up Bump Water has t ...
View Post Agencies | Brands | Campaigns Even Monsters Prefer T-Mobile By Jordan Teicher on Apr. 23, 2013 - 1:45 PM In the last few months, T-Mobile has pushed out a marketing full-court press coinciding with their iPhone 5 network coverage. Some of the spots have been unusually weird (this isn’t in English, but you should watch), while o ...
Brands | Campaigns Virgin Mobile Phones Make People Happily Careless By Kiran Aditham on Aug. 27, 2012 - 11:01 AM Last we heard from Virgin Mobile, the brand and its agency Mother New York were regaling us with Richard Branson’s rather whimsical life story. Now, the two parties have returned to actual product promotion by touting Virgin ...
Brands | Campaigns Virgin Mobile Was Always a Twinkle in Richard Branson’s Eye By Kiran Aditham on Mar. 6, 2012 - 12:16 PM Though he’s launched record labels, airlines and is now delving into space tourism, Richard Branson’s always kept the concept of Virgin Mobile close to his heart. Well, that at least appears to be the story behind this ...
People | Social Media Twitter Blows Out Candles with Help from Celebs By Bob Marshall on Mar. 21, 2011 - 12:25 PM At five years old, Twitter currently boasts over 140 million tweets per day. And, 30 billion tweets after founder Jack Dorsey posted the first on March 21, 2006, Twitter is valued at nearly an estimated $10 billion dollars, with p ...