In the last few months, T-Mobile has pushed out a marketing full-court press coinciding with their iPhone 5 network coverage. Some of the spots have been unusually weird (this isn’t in English, but you should watch), while others, like this cowboy commercial from March Madness, like to add humor by subverting stereotypes. Their latest effort, “The Simple Choice,” was created by Publicis West Seattle and might teach you a thing or two about intellectual expectations when it comes to Dr. Frankenstein and his monster. The spot will run during the NBA Playoffs and will probably become one of those commercials that gets overplayed ad nauseam, even if the first view deserves an inner chuckle.
As you’ll see after watching, T-Mobile goes right after AT&T. I always like when the gloves come off, but on the Shots Fired Scale, this bland discrediting only warrants a 3 out of 10. Next time, I’d like some down and dirty defamation worthy of a negative political campaign ad. If T-Mobile really wants to make an impact, they should go Willie Horton “Weekend Passes” on AT&T. It won’t be very classy, but people will pay attention.