View Post Agencies | Brands | Campaigns | TV | What The?? W+K Sings ‘Dadsong’ for Old Spice By Erik Oster on Nov. 24, 2014 - 11:25 AM W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons in ...
View Post Agencies | Campaigns W+K and Drew Brees Interview a Robot for Old Spice By Patrick Coffee on Sep. 18, 2014 - 12:32 PM Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice. The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, ...
View Post Agencies | Brands | Campaigns | Digital | People | TV W+K Brings Back Terry Crews, Sans Shirt of Course, for Digital Effort By Erik Oster on Mar. 17, 2014 - 10:35 AM W+K Portland have launched an campaign for Old Spice’s new line of electric shavers and trimmers (price range: $50-80), and have enlisted the help of a familiar face to help launch the new products. Current Brooklyn Nine-Nin ...
View Post Agencies | Brands | Campaigns | Digital | What The?? W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs By Erik Oster on Feb. 18, 2014 - 10:41 AM W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.” The new site is an extension of W+K’s “For Hair That Gets Result ...
View Post Agencies | Brands | Campaigns | Digital | TV Old Spice: ‘Anthropomorphic Hair Will Get You Laid’ By Bob Marshall on Jan. 27, 2014 - 12:01 PM W+K Portland has been very, very busy for Old Spice. First it was body spray with the “Smellcome to Manhood” campaign aka “Mom Song.” Then last week it was the triumphant return of Isaiah Mustafa and the &# ...
View Post Agencies | Brands | Campaigns | Sports | What The?? NFL Season: Another Reason for Old Spice to Do Old Spice Things By Jordan Teicher on Sep. 4, 2013 - 12:30 PM There’s a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their “Unnecessary Freshness” campaign, created by W+K Portland, will hit screens sta ...