Here’s a long and unusual one from Wieden+Kennedy to promote client Old Spice.
The agency first introduced its “Mandroid” character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an “interview” on a retro sports talk show:
It’s nothing if not awkward; we do like the New Orleans-appropriate “jazz breakdown” that happens around the 4:00 mark.
The finale is also amusing, though you may note that Brees’ pass doesn’t quite hit its target.
The spot is obviously too long to air on TV, but the brand is promoting it on social and hinting at future episodes featuring Kansas City’s Jamaal Charles, Cincinnati’s A.J. Green, and Earl Thomas of the Seahawks.
What do @DrewBrees, @JCharles25, @ajgreen_18, @Earl_Thomas and an @OldSpice talk show have in common? #4thAndTD http://t.co/ZiKzaLsjEJ
— Old Spice (@OldSpice) September 12, 2014
CLIENT | Old Spice |
PROJECT NAME | 4th & Touchdown |
CONTENT TYPE | Internet |
W+K PORTLAND | |
Creative Director | Jason Bagely, Craig Allen |
Digital Director | |
Copywriter | Ansel Wallenfang, Andy Laugenour |
Art Director | |
Producer | Jennifer Hundis |
Account Team | Georgina Cairns, Nick Pirtle |
Executive Creative Directors | Joe Staples / Susan Hoffman |
Agency Executive Producer | Ben Grylewicz |
Developer | |
Information Architect | |
Digital Designer | Daniel Moreno |
Interactive Studio Artist | Curtis Pachunka |
PRODUCTION COMPANY | |
Production Company | WW7 |
Director | Shillick |
Executive Producer | Josh Ferrazzano |
Line Producer | Kathlyn Horan |
Director of Photography | |
Post-Production Company | Coyote |
Editor | Nicholas Monsour DREW BREES Daniel Moreno TEASER |
Audio Post- Production Co. | HEARby Sound |
EDITORIAL Drew Brees | |
Editorial Company | WW7 |
Editor | Nicholas Monsour |
Post Producer | David Monaco |
Executive Producer |
Josh Ferrazzano |
EDITORIAL Teaser |
|
Teaser Editorial | WK MOTION |
Editor | Daniel Moreno |
Executive Producer | Michael Gersten |
VFX Company | Coyote |
MIX + SOUND DESIGN | |
MIX+Sound Company | HEARby Sound |
Sound Designer | John Buroker |
Song (if applicable) | |
Producer | Nannette Buroker |
MUSIC | |
MUSIC Company | Marmoset Music |
Producer | Rob Dennler |
Composer | Tim Shrout |