View Post Campaigns W2O Group Hits Every Social Media Note for Western Digital By Patrick Coffee on Aug. 4, 2014 - 4:58 PM Here’s one that the traditionalists in our audience will love: a social media campaign! As the agency itself tells us, hard disk manufacturer/W2O Group client Western Digital is “a usually conservative tech companyR ...
View Post Agencies | Brands | Campaigns | TV W2O Group Revitalizes LAP-BAND with ‘It Fits’ By Erik Oster on Jun. 16, 2014 - 12:39 PM W2O Group has a new campaign for Apollo Endosurgery, Inc., “the leader in minimally invasive endoscopic surgical products for bariatric and gastrointestinal procedures,” aimed at “rejuvenating the LAP-BAND® Syst ...
View Post Ad Biz | People Ad Execs Bike to SXSW for Lyme, COPD Awareness By Erik Oster on Feb. 26, 2014 - 2:49 PM Two ad executives — chief operating officer at W2O David Mihalovic, and W2O global chief creative officer Mike Hartman — are biking from northern New Jersey to this year’s SXSW in Austin, Texas to raise funds for ...
Ad Biz | Agencies LBi Launches Health Unit By Kiran Aditham on Jul. 13, 2011 - 10:14 AM The headline speaks for itself as LBi has opened the doors to LBi Health, which will be based in NYC and led by managing director Gregg Fisher, who previously served as client partner at the agency. LBi’s no stranger to the ...