View Post Campaigns Whiskas U.K.’s ‘Kitten Kollege’ Is Now in Session By Erik Oster on Oct. 9, 2015 - 11:48 AM AMV BBDO teamed up with Google, Mediacom and College Humor for the online campaign.
View Post Campaigns Double Shot of Audi: VB&P Interrupts the Emmys and MediaCom Plays With Toy Cars By Patrick Coffee on Sep. 21, 2015 - 11:49 AM Both ads debuted over the weekend.
View Post Agencies MediaCom USA Expands Branded Content Capabilities By Erik Oster on Sep. 7, 2015 - 5:00 PM Creative director Shelby Craig makes the move from MediaCom Australia to Los Angeles to join MediaCom USA.
View Post Brands Coca-Cola Names UM Lead Media Agency in North America By Erik Oster on Aug. 3, 2015 - 11:09 AM The IPG Mediabrands agency takes over for incumbent MedaiVest, who had held the account since 2003.
View Post Brands GlaxoSmithKline Is Reviewing Its Global Media Account By Erik Oster on Jul. 14, 2015 - 10:47 AM The review pits GSK incumbents PHD and MediaCom against each other.
View Post Brands Volkswagen Group Launches Global Media Review By Erik Oster on May. 22, 2015 - 11:15 AM VW Group spent around $605 million in U.S. measured media in 2014.
View Post Campaigns Doner Gets Tough with Ving Rhames for ADT By Erik Oster on Feb. 16, 2015 - 1:26 PM ADT's new campaign asks "What Good Is A Smart Home If It’s Not A Safe Home?"
View Post Ad Biz Anheuser-Busch Clarifies: We Haven’t Picked a Media Agency Yet By Patrick Coffee on Oct. 16, 2014 - 6:29 PM Earlier today, Anheuser-Busch’s head of PR Lisa Weser tweeted at us to release a statement: despite multiple reports to the contrary, WPP’s Mediacom has not yet won the account. Here’s the full text, attributed ...
View Post Agencies eBay Hires WPP’s MediaCom and Omnicom’s Goodby for Support By Shawn Paul Wood on Jul. 24, 2014 - 11:30 AM In April, eBay began looking to revamp its brand and image. The online clearinghouse put out a review not for an agency of record but for shops to work on a global brand project (which speaks to last week’s conversation o ...
People Michael Lampert Moves from Digitas to MediaCom By Patrick Coffee on Apr. 22, 2014 - 12:47 PM Former Digitas VP and group media director Michael Lampert has relocated to MediaCom, where he will serve as managing partner and group digital director. This blog post from February makes clear that Lampert has been with the agen ...