Anheuser-Busch Clarifies: We Haven’t Picked a Media Agency Yet

By Patrick Coffee 

AnheuserEarlier today, Anheuser-Busch’s head of PR Lisa Weser tweeted at us to release a statement: despite multiple reports to the contrary, WPP’s Mediacom has not yet won the account.

Here’s the full text, attributed to marketing VP Jorn Socquet:

Earlier this week, several news outlets erroneously reported that Anheuser-Busch had concluded its media agency search by awarding the business to WPP Group’s Mediacom.


This was an inaccurate report that was never announced by Anheuser-Busch. In fact, we have not yet awarded our U.S. media planning and buying business to an agency partner, and remain in talks with two finalists – WPP’s Mediacom and Publicis Groupe’s Spark.

When an agency is selected and retained, an announcement will be made by Anheuser-Busch.

It’s worth noting that we weren’t the only outlet to post about Mediacom’s “win”: on Monday, the story also appeared in Adweek, AdAge, MediaPost, St. Louis Today, and more.

And here we thought we were the only trade pub getting bad tips. Reminds us of the reports claiming that Deutsch LA is this close to winning Sprint…