Former Team Detroit ECD Joins Google

By Patrick Coffee 

Scott LangeSan Francisco isn’t the only city losing agency staffers to Google.

Today we learned that Scott Lange, formerly EVP and ECD at WPP’s Team Detroit, also joined the “Don’t Be Evil” company in a creative role this month.

All we know for sure is that Lange’s title is currently “creative lead” at Google’s The Zoo, or the self-described “creative innovation group and ‘agency for agencies.’” He is still based in Detroit, as he has been for many years.


Lange has an extensive history over a period of more than fifteen years in the ad business: he held AD and CD positions at the Detroit offices of FCB, Lowe Campbell Ewald, BBDO and Organic before joining Team Detroit, where he worked on campaigns for Ford, Lincoln and others.

As for what a creative lead at The Zoo does: a recent listing for a similar gig in Amsterdam notes that successful applicants will “consult with advertisers and their agencies on every aspect of the creative process from brand planning through proposition creation and technical prototyping to campaign implementation.”

Another key line: “In effect the ZOO operates as an internal creative agency, who, working highly collaboratively with Google Sales teams across EMEA, transforms advertising sales opportunities.” The position also demands “experience as a Senior Creative/Creative Director in an agency environment.”

Team Detroit has been in the news a bit recently: its Lincoln campaign starring former True Detective Matthew McConaughey went viral, and this week both marketers and salespeople claimed that even related spoofs by Ellen, Conan and others have increased sales numbers for a once-stagnant brand.