MediaCom USA Expands Branded Content Capabilities

By Erik Oster 

MediaCom USA is expanding its branded content and entertainment capabilities with the arrival of creative director Shelby Craig from MediaCom Australia.

Craig returns home to his native Los Angeles and will report directly to executive vice president, managing director Steven Abraham. He will also work closely with Mark Fortner, the head of innovation for MediaCom USA in New York associated with recent award-winning content for clients including Audi, Revlon and Shell. Shelby and Fortner will be tasked with creating and executing content across MediaCom USA’s client base.

“I’m excited to be able to stay with MediaCom while returning home to L.A.,” Craig said. “Mark Fortner and his team in the U.S. are already doing amazing work, and I can’t wait to begin working with new clients and the amazing creative and production community in Southern California.”