View Post Agencies | Brands | Campaigns | Digital | What The?? W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs By Erik Oster on Feb. 18, 2014 - 10:41 AM W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.” The new site is an extension of W+K’s “For Hair That Gets Result ...
View Post Agencies | Brands | Campaigns | Digital | TV Old Spice: ‘Anthropomorphic Hair Will Get You Laid’ By Bob Marshall on Jan. 27, 2014 - 12:01 PM W+K Portland has been very, very busy for Old Spice. First it was body spray with the “Smellcome to Manhood” campaign aka “Mom Song.” Then last week it was the triumphant return of Isaiah Mustafa and the &# ...
View Post Agencies | Brands | Campaigns | Sports | What The?? NFL Season: Another Reason for Old Spice to Do Old Spice Things By Jordan Teicher on Sep. 4, 2013 - 12:30 PM There’s a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their “Unnecessary Freshness” campaign, created by W+K Portland, will hit screens sta ...
View Post Ad Biz | Brands | Campaigns | Digital | People | What The?? As We All Figured, Only Dikembe Mutombo Can Save the World By Kiran Aditham on Nov. 26, 2012 - 2:33 PM W+K’s ongoing work for Old Spice demanded one hell of a refresh and the agency thankfully obliges with this rather promising effort for the P&G brand, which stars beloved former NBA center, Dikembe Mutombo. Though long s ...
Agencies | Brands | Campaigns In W+K’s Latest for Nike+, Every Workout Becomes a Game By Ella Riley-Adams on Jul. 18, 2012 - 9:02 AM Anyone who’s gone running after a hard day knows the power of an active imagination. With every arm pump, you might be punching your boss in the face. With every stride, you’re building yourself into the powerhouse that will s ...