View Post Campaigns | Digital | Social Media Nissan Wants You to Open ‘The Briefcase’ By Erik Oster on Jan. 3, 2014 - 3:32 PM Nissan’s new online initiative “The Briefcase” courtesy of TBWA\Chiat\Day LA features a high octane car chase (starring the new 2014 Nissan Rogue) ending in a click through to a contest offering contestants the c ...
View Post Agencies | Campaigns | People | Sports TBWA\Chiat\Day LA Celebrates Peyton with ’51 And Counting’ for Gatorade By Erik Oster on Dec. 23, 2013 - 1:27 PM TBWA/Chiat Day celebrates Peyton Manning breaking the NFL single-season touchdown record with an inspirational campaign for Gatorade. At the heart of the new campaign is the thirty second spot, “51 And Counting.” The s ...
View Post Agencies | Brands | Campaigns | Digital | TV This Year’s Grammy TV Campaign Is Actually Pretty Great By Bob Marshall on Dec. 20, 2013 - 12:28 PM Right about this time every year, TBWA\Chiat\Day LA debuts its TV spots for the Grammys. And, every year, they’re pretty underwhelming. A few years back, we got a swirly, graphics overload with CGI re-tellings of artists lik ...
Agencies | People Martin Agency Officially Bestows CCO Title Upon Joe Alexander By Kiran Aditham on Oct. 24, 2012 - 4:05 PM We were wondering why that sense of deja vu was creeping over us. Four months after first reporting that Joe Alexander was essentially replacing John Norman as the creative leader of the Martin Agency, the Richmond, VA operation h ...
Ad Biz Friday Morning Stir By Kiran Aditham on Jul. 6, 2012 - 9:40 AM -According to Adweek, Martin Agency alum John Norman has been tapped to lead creative at TBWA\Chiat\Day LA, with current CCO Rob Schwartz now set to take on a global role at the network. link -The Ad Club of New York is partnering ...
Agencies | People Alexander to Succeed Norman as Martin Agency Creative Boss By Kiran Aditham on Jun. 20, 2012 - 7:06 PM So, what started as a sabbatical is becoming a complete departure as the Martin Agency has confirmed that it’s officially parting ways with chief creative officer John Norman at month’s end. While no new CCO will be ap ...
Agencies | People | We Hear? John Norman Takes Some Time Off By Kiran Aditham on May. 11, 2012 - 2:13 PM We’ve been getting a few tips this afternoon about John Norman, CCO at the Martin Agency who sent the note below to staff letting then know that he’s taking leave for a few weeks, though we’re still not sure what ...
Agencies | Brands | TV Comcast Channels the Everly Brothers in New Spot By Bob Marshall on Mar. 5, 2012 - 3:14 PM From the Martin Agency and Tool director Geordie Stephens comes a new TV spot for Comcast inspired by the Everly Brothers’ much beloved 1958 hit, “All I Have to Do is Dream.” In “Stream, Stream, Stream,R ...
Agencies | People Alexander Promoted to ECD at Martin Agency By Kiran Aditham on Feb. 17, 2012 - 11:25 AM We’ve received confirmation that Martin Agency CCO John Norman has promoted group creative director Joe Alexander to ECD. Alexander has been with Martin for nearly two decades (!), working on accounts including Wal-Mart (mos ...
Agencies | Brands | Digital Walmart to America: Here’s a Cat Yodeling Christmas Tunes By Bob Marshall on Dec. 8, 2011 - 11:55 AM Those eyes. THOSE PIERCING EYES. For their second project for Walmart since taking over digital AOR duties from incumbent R/GA two weeks ago, the Martin Agency is giving America its new favorite holiday character–a yodeling cat ...